Background: Personalization is tailoring content, a product, or a service to match the needs of a client. Take this example, for instance: Your dog has

Jack Sparrow once said, "The problem is not the problem. The problem is your attitude about the problem." However, using the wrong marketing automation system

Anyone who knows a little about BI, Big Data, or Data Mining has heard about the charming (but obviously untrue) story regarding the direct connection

The ancient Greek deity Zeus wouldn't recognize the concept of email, he, like modern data marketers, leveraged prior knowledge to inform his actions. Just as

Customer experience What is it?In meetings I hold, lectures, talks with friends, I hear a lot of answers:Service, convenience, process etc. So what is it

What's all this noise…? It’s marketing automation, working for you. I know, that's quite the name, but let's pause for a moment on the word

When I was in Verona, I asked a few Italians: What’s the most important part of pizza? Which is like asking someone who’s God. Some