Segmentation is a long word But it basically says: Categorize different people for different values. Understanding behaviors and leveraging them through segmentation is paramount in
If you’re doing email marketing or dealing with Marketing Automation, 2024 will be a complex year for you. TD;LR Gmail & Yahoo made new laws
When I was in Verona, I asked a few Italians: What’s the most important part of pizza? Which is like asking someone who’s God. Some
What's all this noise…? It’s marketing automation, working for you. I know, that's quite the name, but let's pause for a moment on the word
Customer experience What is it?In meetings I hold, lectures, talks with friends, I hear a lot of answers:Service, convenience, process etc. So what is it
The ancient Greek deity Zeus wouldn't recognize the concept of email, he, like modern data marketers, leveraged prior knowledge to inform his actions. Just as
Anyone who knows a little about BI, Big Data, or Data Mining has heard about the charming (but obviously untrue) story regarding the direct connection
Jack Sparrow once said, "The problem is not the problem. The problem is your attitude about the problem." However, using the wrong marketing automation system
Background: Personalization is tailoring content, a product, or a service to match the needs of a client. Take this example, for instance: Your dog has
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