The Search for the Perfect Marketing Automation System
Jack Sparrow once said, "The problem is not the problem. The problem is your attitude about the problem." However, using the wrong marketing automation system may lead to a host of problems. On the other hand, choosing the right system and using it correctly can work wonders for your business: warming up leads, guiding them […]
Personalization is not just a first name
Background: Personalization is tailoring content, a product, or a service to match the needs of a client. Take this example, for instance: Your dog has a birthday, and the barbershop sends you an SMS like: “Hey Joey! Rin Tin Tin is 1 year old, and we wanted to spoil him with a bubble bath (with […]
