Three Data Enrichment Cases
Real-life case studies where Data Enrichment turned challenges into measurable success
WhatsApp – Marketing Clutch
Unlock actionable strategies for leveraging WhatsApp's unique features to drive customer engagement and enhance your brand's presence
Don't Buy This Album
Six headlines types that work in Email Marketing
How to leverage behaviors (Segmentation)
Segmentation is a long word But it basically says: Categorize different people for different values. Understanding behaviors and leveraging them through segmentation is paramount in modern marketing. After all, we wouldn't treat singles looking to travel the same as families, would we? Segmentation forms the essential foundation for personalization, guiding businesses to tailor content and […]
The New Spam Laws
If you’re doing email marketing or dealing with Marketing Automation, 2024 will be a complex year for you. TD;LR Gmail & Yahoo made new laws that will make it difficult for you to get to your clients' inboxes. On October 23 Gmail & Yahoo announced that they would fight spam with revised laws. These restrictions […]
How is plumbing related to data architecture?
When I was in Verona, I asked a few Italians: What’s the most important part of pizza? Which is like asking someone who’s God. Some said cheese, others said sauce, but the answer that rocked the room was dough. They battled over this like wolves over sheep, because it’s the base of everything. Every bite […]
Automation for humans
What's all this noise…? It’s marketing automation, working for you. I know, that's quite the name, but let's pause for a moment on the word 'Automation'. Wikipedia, Chapter 2, Verse 32: “Automation is the use of mechanical or electronic devices to perform a series of operations in a planned sequence, without human contact. Automation frees […]
Customer experience
Customer experience What is it?In meetings I hold, lectures, talks with friends, I hear a lot of answers:Service, convenience, process etc. So what is it really?Customer experience is the sum of all the interactions a customer has with your business. Moreover, it’s the feeling customers get after all the interactions they have with your brand.Yup, […]
Zeus and data marketing: How are they connected?
The ancient Greek deity Zeus wouldn't recognize the concept of email, he, like modern data marketers, leveraged prior knowledge to inform his actions. Just as Zeus considered his subjects' backgrounds before making decisions, effective advertising requires a personalized touch – a process kickstarted by data. Would you like to live in a world where everything […]
Beyond the Myth of Diapers and Beer
Anyone who knows a little about BI, Big Data, or Data Mining has heard about the charming (but obviously untrue) story regarding the direct connection they discovered at Wal-Mart between beer and diapers. Legend claims that one supermarket checked shoppers' shopping data at checkout. They found out that on Thursday and Saturday evenings, young fathers […]
