TL;DR: Case Study –
3 Data Enrichment Cases That Made Us Happier 🌈💚
Everyone has their way of improving the status quo:
The Iranians enrich uranium, the Greeks enrich olive oil, and in marketing, we enrich Data.
In this post, I’ll share three real-life case studies from our work in Israel, showcasing how Data Enrichment solved unique challenges across different fields.
1. From Anonymous Data to a New Pair of Sneakers 👟
Buying running shoes requires trust. So how do you start on the right foot?
When a new sneaker brand entered the market, we thought of ways to enrich Data from the get-go.
The goal? Transform anonymous Data into identified and enriched insights – quickly and without annoying the customer.
Here’s how we did it –
We identified the pain point: Shoppers looking for running or walking shoes often felt overwhelmed by too many choices. We offered help by asking just three questions:
- How many times a week do you run?
- What distance do you run?
- What kind of terrain do you run on?
Based on the answers, we recommended three models and sent a personalized offer directly to their email. This process turned anonymous Data into actionable audience segments.
Key Results:
- Conversion rates increased 4.3x.
- Customers who didn’t buy were added to a highly targeted remarketing funnel, which also boosted sales.
- Club memberships grew 10x compared to pre-campaign levels.
- Customers entering through this funnel were 5x more profitable, as we knew how and when to engage them.
- Turn a pain point into an opportunity for enriched Data.
- Shorten the customer lifecycle: from anonymous Data to sales and enriched insights in one step.
2. Dog Food Has Much More Data Than You Think 🥇
At the point of purchase or registration, customers are willing to share a lot. They trust you enough to provide an email or pay with a credit card. This is a critical moment to build deeper trust by collecting meaningful Data.
For e-commerce dog food businesses, we asked about Rexy! Data like your dog's name, favorite treat or toy, breed, weight, and allergies can help drive future sales.
Imagine this email subject line:
"Rexy's favorite salmon bag is almost out—don’t let him chew the couch! 🐶 🛋️"
And the subheading:
"One click to order Rexy’s bag and his favorite tennis ball is on its way! >"
This email leverages three Data types collected during sign-up to boost engagement and sales.
Key Results:
- Adding the dog's name to the email subject line boosted open rates to 65% compared to 30% without personalization.
- Combining name personalization with tailored frequency increased conversions by 30% compared to the control group.
- A Personalized Family Experience 🩴
A hotel in northern Israel wanted to create an unforgettable experience for visiting families. Every hotel aims for this. So we started by rethinking the basics – the assumption that every family booking was just “a couple +2.” Instead, we wanted to know who the “+2” were.
During the booking process, we asked:
- The children’s names
- Birth years
- Their favorite activities (aligned with the hotel’s offerings)
Here’s how it played out:
When the Dino family arrived with 4-year-old Lia and 11-year-old Yahel, they found a soccer ball and a coloring set waiting on their beds, along with personalized notes:
- “Lia, let your imagination run wild!”
- “Yael, let’s see you juggle 100 times (but don’t break the balcony—there’s a lawn near the lobby!)”
Key Results:
This small touch led to:
- Returning families increased by 27% compared to the control group.
- Families rated their experience much higher, driving loyalty and repeat visits.
Takeaway
At every stage of the customer journey, strive to enrich Data:
- In the anonymous phase, aim to understand who the customer is and collect contact info.
- In the identified phase, build engagement, upsell opportunities, and trust.
- Even when you think you know everything about your customer, there’s always room for enrichment.
Last stat to end with: Businesses with a Data Enrichment strategy are 23x more likely to attract new customers, reduce acquisition costs significantly, and retain customers for much longer.
How have you enriched your Data? Share your challenges with us!
